Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Think of Periscope as a dialogue. A lot of people when they begin Periscope marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Periscope is a social medium. You need to be social.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Periscope marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Periscope campaign before completing an order.
Remember to respect your followers privacy when using Periscope to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Create infographics. Infographics are a step up from pictures, and include information and relevant information that find more info can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
Use a cover photo on your Periscope page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Periscope without ever investing in a Periscope business page, so consider other options and how much money they can make you.
When opportunity knocks in marketing, you open the door. Get your company's Periscope profile up and running soon and see what it can do for the bottom line. Given the small amount of resources required to get a Periscope campaign going, it's foolish not to capitalize on this fast-paced and far reaching marketing medium.